BUSINESS FRANCHISE OVERVIEW InfoAlgarve.com is available to set up as a franchise anywhere in the world. The franchise will take the form of partnership with our company Adamas Limited on a profit share basis. We would be responsible for the website, software and technical expertise, you would be responsible for local marketing and encouraging local businesses to advertise their products and services. There will be an upfront cost to buy the franchise rights for a given town or region, the price will vary according to the country and location. Your franchise website will become the complete online guide to you town or region with pages for properties, cars, bikes, jobs and other products and services. Your website web can bring together local businesses with web sites that are out there on their own and are not being promoted correctly. Due to the amount content it is likely to gain an advantage of smaller websites in the search engine listings. So by being part of your website, the products and services of local businesses will reach their target audience. We have adopted a flexible approach to the overall design and content of the website. The banner of the website pages can be altered by changing the title, pictures and background images. The main pages can be re-ordered to emphasise the pages of the website you consider to be most important or relevant. Pages from the following list can be included, excluded and re-ordered: Property Cars / bikes Jobs / employment Business directory Website builder Classifieds Hotels Boats Golf Local News Community In addition, links to other pages and websites may be added to the home page. For example local weather and travel details. Links to areas of the business directory may also be included - local restaurants, entertainment etc, as well as property of the week, website of the week. You can specify the languages you would like to include. It is expected that you understand English as much of the documentation and help text is written in English; but you can specify another language as the main language for the website. You can include or exclude any of the following: German, French, Spanish, Portuguese and Dutch. You can also specify the currency for the website, and can include UK Pounds, Euros and US Dollars. We maintain a table of currency conversions, other currencies may be added on request.  THE CONTENT MANAGER You can manage your website from a single administration area (content manager), which allows non-technical users edit their own website content. This is a Web based admin area – login from any PC in the world with Internet access. The Content Manager allows you to control and manage all of the website content. You can add, update and delete business listings, websites and all other product content including properties, cars and classified adverts.  PROPERTY There are 4 ways of advertising properties on the website. Local property agents, property websites, private sales and through the content manager. We recommend a flexible approach when encouraging local agents to advertise on the website. You can offer a variety of packages and incentives, but may have to offer a certain number of properties for free in the short term. All agents are provided with a control panel to add, update and delete their properties. Many estate agents will have websites, it is often possible to export all properties from their website database and import them directly to your website. Some agents may not have a website or may be looking to improve their current website. With our built in website builder we can replicate virtually any website in a couple of hours or less. All properties on the customer websites are automatically included on the main franchise website. Other benefits include: Premium listings on the business directory and sponsored listings on other relevant categories within the directory (see business directory for more details). Customer database and email facility - estate agents can maintain their own database and email customers a list of properties that may be of interest, or individual property details including images. Websites can be built with multiple language support and multiple currency support if required. If you are planning on running some sort of newspaper or other publication, all properties may be exported (copied) to the classified advert section of the franchise website and exported to a format suitable for a printing package. Each agent and customer website can specify a selection or properties to include on a weekly basis, which may be sold as an additional feature. The website has a 'for sale by owner' option for private sales and rentals. Prices can be set in the content manager.  BUSINESS DIRECTORY There are 4 types of business directory listings: Standard listing - Includes business name, address. telephone number and a brief description. Premium listing - Includes business logo, email address, website Link, name, address. telephone number and a brief description. Premium listings will appear before standard listings Web advert listings - Includes premium listing details as well as 4 paragraphs and pictures. Ideal for smaller companies that require some sort of website presence but don't need a website. Web advert listings will appear before Premium listings Sponsored listings - These appear on the right hand column of the business directory and take the form of a thumbnail image that links to a business website. These adverts can be associated with several business categories, as well as classified advert categories and on the home page if required. Prices can be set through the content manager, businesses can be added through the Content Manager or by businesses directly. If added directly, the business owner can update his / her details online.  CARS, BIKES AND BOATS Advertising of cars, bikes and boats is similar to the advertising of property - They can be added by car / boat dealers, websites, private sales and through the content manager. All dealers are provided with a control panel to add, update and delete their car, bike or boat details. Some car dealers may not have a website or may be looking to improve their current website. With our built in website builder we can replicate virtually any website in a couple of hours or less. All cars, bikes or boats on the customer websites are automatically included on the main franchise website. Other benefits include: Premium listings on the business directory and sponsored listings on other relevant categories within the directory (see business directory for more details). Customer database and email facility - car dealers can maintain their own database and email customers a list of cars, bikes or boats that may be of interest, or individual car details including images. Websites can be built with multiple language support and multiple currency support if required. If you are planning on running some sort of newspaper or other publication, all cars, bikes or boats may be exported (copied) to the classified advert section of the franchise website and exported to a format suitable for a printing package. Each agent and customer website can specify a selection or cars, bikes or boats to include on a weekly basis, which may be sold as an additional feature. The website has a 'for sale by owner' option for private sales and rentals. Prices can be set in the content manager.  JOBS / EMPLOYMENT The advertising of job vacancies is similar to the advertising of property - They can be added by employment agents, websites, private sales and through the content manager. Employment agents are supplied with a control panel to add, update and delete the job vacancy details. The website Builder can build an employment / job vacancy website at the click of a button, all job vacancies are automatically included on the main franchise website. Other benefits include: Premium listings on the business directory and sponsored listings on other relevant categories within the directory (see business directory for more details). Customer database and email facility - employment agents can maintain their own database and email customers a list of job vacancies that may be of interest. Websites can be built with multiple language support and multiple currency support if required.  HOTELS AND GUEST HOUSES Advertising hotels and guest houses is similar to the advertising of property - They can be added by agents, websites, private sales and through the content manager. Local travel agents are supplied with a control panel to add, update and delete the hotel and guest house details. The website Builder can build a travel agency website at the click of a button, all hotels and guest houses are automatically included on the main franchise website. Other benefits include: Premium listings on the business directory and sponsored listings on other relevant categories within the directory (see business directory for more details). Customer database and email facility - travel agents can maintain their own database and email customers a list of hotels and guest houses that may be of interest. Websites can be built with multiple language support and multiple currency support if required.  CLASSIFIED ADVERTS Classified adverts can be added to the website via the content manager, by individuals or by the exporting from other areas of the website. All classified adverts can be exported to a format suitable for printing packages. There are 3 types of classified advert, Standard, Premium and Sponsored. Standard adverts have a short description and contact details. Premium adverts have a short description, contact details, pictures and features Sponsored adverts can be sold to companies wishing to advertise on the classified pages of the website.  WEBSITE BUILDER Each website franchise comes with a website builder which will build virtually any type of website. We have identified common pages and layouts for most types of business and have created a template for each type, so the websites are mostly built at the point of sale. Our UK design team can design and build the websites, or you can build them.  LOCAL NEWS The local news area can be used to add articles of interest. Each article has 4 paragraphs and 4 pictures can be added - 1 per paragraph.  GOLF AND OTHER SPORTS Golf course details can be added through the Content Manager. This includes descriptions, features and pictures of the golf club, as well as individual course details: The par and distance of each hole, booking fees, green fees and contact details. Other sports and recreations could be included in a similar fashion - skiing, diving etc where applicable.  COMMUNITY / MESSAGE BOARD A local community or message board page can be included, for local people and business to add general comments, or to promote local events or functions within the region. The categories are added through the Content Manager.  NEWSPAPERS AND OTHER PUBLICATIONS The website can be run in parallel with a local newspaper. The owners of the InfoAlgarve franchise own and run a local newspaper call The Get Real Weekly in The Algarve in Portugal. Editions of this paper can be viewed online at www.GetRealWeekly.com Local businesses then have the option to advertise their products and services on the website and in the newspaper. The classified adverts pages of the website can be exported into an XML format that can be imported directly into most publication packages (Adobe InDesign in this case). There may be scope to buy the rights to a classifieds or property section of a local newspaper and use the website to generate the content. Local property agents who are advertising on the website have the option to select properties to export on a weekly basis  LANGUAGES You can select a main language for the website, and include or exclude any of the following: German, French, Spanish, Portuguese or Dutch.  SEARCH ENGINE OPTIMISATION The key to search engine optimisation is to ensure that key pages on the website are written for specific keywords. Google, Yahoo etc provide guidelines for writing websites, strict adherence to these guidelines is essential for good page rankings. Trying to outsmart the system will rarely work, if you think you have found some sort of short cut to success, you can guarantee that they have already thought of it and have measures in place to counter anything considered an attempt to cheat the system. We have employed a hierarchical approach to the design of the website, so that some pages are linked to more than others. We have an automated site map generator, and use various other techniques that are beyond the scope of this document.  CONTACT US If you would like more information please email Warren Miller (Managing Director - Adamas Limited). Please specify which country and region / town you are interested in and any details about yourself and your current business that you consider to be relevant.    CLICK HERE TO EMAIL